World Tourism Day 2018 celebrated by MTDC along with UNWTO
The theme for World Tourism Day 2018 is Tourism and The Digital Transformation
Maharashtra Tourism Development Corporation (MTDC) celebrates ‘World Tourism Day’ on 27th September 2018 with UNWTO (United Nations World Tourism Organization) with an aim to promote ‘Tourism and the Digital Transformation.’ This is intended to emphasize the necessity for investment in latest digital technologies and develop entrepreneurship in travel and tourism sector.
In order to stay equiped with the global trends and growth in the digital sector, MTDC is constantly focusing on Content, Search Engine Plan and Online Destination Promotion by developing online goodwill through social media platforms such as Facebook, YouTube and Twitter. The objective of each social media platform is to engage with followers; keep them connected with developments and interact with people. Additionally, Paryatan Parv is celebrated across the state from 16th September 2018 to 27th September 2018. The idea is to spin around the importance of tourism among all stakeholders such as hoteliers, resort operators, tour operators and other trades to support the tourism sector in the state.
Similarly, to celebrate the true spirit of World Tourism Day, Maharashtra Tourism Development Corporation has announced the ‘Swachhata Hi Sewa Campaign’ on the vision of Hon’rable Prime Minister Shri Narendra Modi, carried out from 15th September 2018 to 2nd October 2018 at the several destinations across the state in Mumbai, Pune, Nashik, Ratnagiri, Nagpur, Aurangabad, Amravati and Ratnagiri.