Malaysia Airlines, in collaboration with Kerala Tourism, yesterday launched a major initiative to explore the vast East Asian markets as part of the ‘Look East’ campaign. 

The effort includes a specially curated familiarisation (FAM) trip for tour operators and social media influencers from eight countries, alongside a dedicated B2B meet to foster strategic tourism partnerships. 

Inaugurating the B2B Meet and FAM Trip, Tourism Minister Shri P A Mohamed Riyas termed the initiative as a strategic step that would ramp up footfall of tourists to Kerala from China, Japan, Malaysia, Australia, Indonesia, New Zealand, Vietnam and Laos.