Tourism is a dynamic sector that enhances cultural exchange, economic growth, and global connectivity. It serves as a bridge between people and places, showcasing the region's heritage, diversity, and natural beauty.

The theme for World Tourism Day 2025 is “Tourism and Sustainable Transformation,” emphasising tourism’s power to promote positive change. Achieving this requires more than growth; it also involves good governance, strategic planning, effective monitoring, and clear priorities that are aligned with long-term sustainability.

Malaysia will host the World Tourism Day and the World Tourism Conference (WTC) 2025 in the city of Melaka from September 27th to 29th.