Asia Pacific (APAC) continued to fuel the global economy last year, which was otherwise stifled by geopolitical uncertainties, the Zika virus endemic, multiple terrorist strikes in Europe and the related refugee crisis in the Middle East. APAC’s middle class population is at the core of the booming regional economy. Their rising discretionary income makes them a highly attractive demographic for lifestyle and service-oriented companies, including travel suppliers.

Phocuswright’s Asia Pacific Online Travel Overview Ninth Edition analyzes the competitive dynamics throughout APAC, providing travel companies and marketers with a comprehensive view of the region’s travel market performance from 2014 – 2020.

Online Outpacing Total Market Growth